DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library
02 Feb 2001
. The 'library' includes employees' children, kids who have helped with R&D, as well as children who have written ...
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Languedoc wines in simplicity drive
29 Apr 2005
Generic bodies the Conseil Interprofessionnel des Vins du Languedoc and Vins de Pays d'Oc have hired Westbury Communications to run the UK campaign, worth more than £100,000. Westbury associate director Jo Mason said the complexity of the French wine industry meant it was struggling to compete ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
and Nottingham. Kent says: You d expect the PR agency to come along at the end, but we are involved ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
, we d have been a month late with the news, says Rees. As it was it took half an hour to approve ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
, and big, cheery, 3D rubber badges from The Big Badge Company, while more refined pins and emblems can ... in baseball jackets and polo shirts on the way. (See Z is for Zoot suit). D is for Desk accessories ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
