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Microsoft prepares MSN UK 'Best of now' campaign

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...

Shopping for brands

brands urge consumers to scan and overlay a 3D experience. While these campaigns will raise brand ...

One customer's journey

teleprompter-style communications systems to talk to each other face to face. If I were a ringtone I'd ...

Let's get serious

. If I were a ringtone I'd be Crazy Frog. ...

A Continuous Conversation

ringtone I'd be the classic Nokia tone as used on Trigger Happy TV. ...

A beautiful collision

MBA is still paying for my data allowance. If I were a ringtone I'd stubbornly refuse ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

's not as you make it sound. Discipline is the word, not just ROI. I'd rather that comes from a lot ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

d launch in this space if we didn t believe our customers gave us permission to be in this space. We ...

Jedi day: Top 10 shared Star Wars ads

's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...

Sorrell bids to diversify WPP with tech launch

over time it's going to become the same. So we'd better prepare ourselves for the day when we engage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.