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Direct mail spend predicted to fall 1% this year

12 Apr 2012 | by Daniel Farey-Jones

on year price increases. That needs to be measured carefully and I'd hope that Ofcom will be mindful ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

(and candlestick-maker if there d been one) cheerfully delivering their goods to her home, saving her ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

":{"vAxes":[{"viewWindowMode":"pretty","viewWindow":{}},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"","backgroundColor":"#f1f1f1","legend":"right","colors":["#cc3828","#d35145","#d86c61","#df847d","#e79f99","#f3d5d2","#cc3828","#d35145","#d86c61","#df847d","#e79f99","#f3d5d2","#cc3828","#d35145","#d86c61","#df847d","#e79f99","#f3d5d2","#cc3828","#d35145","#d86c61","#df847d","#e79f99","#f3d5d2","#cc ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

not find something that's already fun, and look for the data inside? 3D printing company Shapeways ... the numbers, find insights, suggest solutions and even execute plans. 3D printing Where your 2D office printer uses ink to print information on the surface of paper, 3D printers use materials to create fully ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

the entries we'd received, explain the shortlisting and encourage participation. This led to the 'Da Morire ...

Charity to run gender recognition outdoor ad

20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

with the help of Clear Channel's creative solutions team Create, digital signage company 3D Exposure ... -of-home advertising and the technology was created in conjunction with 3D Exposure and CURB Media. Incorporating sophisticated multi-touch, a wide angle HD camera and 3D depth sensor, it s like a giant iPad crossed ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

is chief executive of EHS 4D. To find out more, visit www.ehs4d.com . ...

Direct Agency of the Year: OgilvyOne

15 Dec 2011

Ingall Stretton, and EHS 4D. The win, the largest in DM during 2011, was just one of many ...

Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....for the brand's Weekend Rewards and Great Night Giveaway promotions. David Williams, the EHS 4D Cirencester ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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