Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
, are there to be embraced. You d think that an industry that operates at six decimal places should be first in line to take ...
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Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even on Freeview - and Eurosport is launching Eurosport 3D, a channel dedicated to 3D footage, available through ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
chance to cash in on the increased demands. I d like to stress that I m not averse to commercially ...
CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
25 Apr 2012 | by Simon S Kershaw
At a recent D&AD event, I met an ECD who lives in East London. Wisely, she has taken
Think BR: Taking advantage of digital switchover
24 Apr 2012 | by Guy North
%). 3D and Mobile TV, meanwhile, are considered less appealing but still 'nice to have', scoring 19 ... the take up of new technology, such as 3D and mobile TV, will be slower. This is a really exciting time ...
Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
on year price increases. That needs to be measured carefully and I'd hope that Ofcom will be mindful ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
(and candlestick-maker if there d been one) cheerfully delivering their goods to her home, saving her ...
Why supermarkets should take note of our die-hard shopping habits
21 Mar 2012 | by Craig Lawrie
premium offerings (Tesco s Finest et al) are not game-changing the market. We d still buy standard or even ...
Think BR: Creativity has sprung from the Arab spring
13 Mar 2012 | by Nick Darken
There's a clich d perception about Dubai advertising: It's the place creatives go to die - a one way, tax-free ticket to nowhere. So it was with low expectations and a little intrigue that I went out there after being invited to judge the 2012 Dubai Lynx awards. The awards, which are now ...
Think BR: Will your innovation sink or swim?
08 Mar 2012 | by Jonathan Weeks
versions of the game, Mission Impossible III is out in cinemas, as is Star Wars 3D, which has continually ... (at a price I d pay), and differentiation (giving me something different to what I already buy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
