I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
Mick Mahoney, executive creative director, Euro RSCG London
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice.... The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Things we like
24 May 2012
reason to be thankful to him. Leap 3D technology We still remember how futuristic it felt when ... content in 3D using the slightest gesture and at high speed. We can only fantasise about the potential ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
Smith. Through a partnership with D AD, there are audio resources online and briefing sessions to help agencies with awards entries, while the RAB is sponsoring the radio prize at the D AD Awards ... at the Media Week Awards 2011: The RAB partners with D AD to launch a "creativity in radio" programme ...
How we learned to stop worrying and love failure
24 May 2012
Chaldecott, young creatives at HHCL were never going to be taught to play it safe and regurgitate old D AD ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
talent, they'd never have ended up in this state in the first place. Perhaps both can now look forward ...
Adland must find its maternal instinct
24 May 2012
in business. This goes tenfold, I'd say, for a returning mum, at least while she's getting herself up ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
-friendly process as we'd like (yet) but the early adopters are there, the stakeholders are committed ...
Is Saturday key for brands?
24 May 2012
, are different. I'd urge even more transparency on ABC numbers so that conversations can switch even further ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
agency would you find a staffer assembling a 3D printing machine on a workbench, and trying to work out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
