My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
23 May 2012 | by Clare Baker, Marketing director, Absolute Radio
back quickly. Before the iPhone I'd spend time waiting for faxes or for a bike to come with printed ...
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Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us it's the most successful use of a personality that they've seen." Gilbert was speaking ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed ... of immersive 3D graphics and gameplay we've built into Tom Daley Dive." Daley said: "Apps are one ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
as an originator of and destination for great brands. No - Stephen Bissett, head of planning, EHS 4D ...
McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
competitive advantage over their rivals. The Milton Keynes outlet has state-of-the-art d cor, as well ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
don't have to leave your name if you don't want to. Mktg: I think I'd rather not, if that's OK ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
it not for the company name on your visitor's badge, you'd have no idea of even the category that was the point of it all ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
= ( ) Dr Oetker BBDO D sseldorf/ MEC Manchester 30 10= ( ) Match.com Mother ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
