Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
the web's raison d'etre and making the art of storytelling fresh, engaging and democratic.
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Future TV: Telly's vision
13 May 2010 | by Adam Woods
3D is the current buzzword in TV, but the future of the goggle box doesn't end there....goggles that could give them the effect of a 200-inch plasma, with full 3D in high-definition," says ... such as 3D, gesture-based interfaces, personalised programming and advertising, as well as placeand time ... is 3D technology, which is currently the public face of TV's cutting edge. In March, LG, Samsung, Sony ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
that 'transparent' isn't a word I'd apply so confidently to agencies' business. So I read the notes to the accounts ...
Opinion: The Marketing Society Forum
12 May 2010 | by Staff
had remained on our screens for another 20-odd years, we'd be sick of the sight of her by now ... would trust to spend my advertising money, because they understand what people like. Another thing I'd ...
Overhyped and over here?
11 May 2010 | by Nicola Clark
-generation iPhone. I won't make that mistake again.' 'So I'd pay 400 for this, then add a stand, and a keyboard ... it.' 'I like the idea of books and magazines but you'd get tired eyes with that screen. And anyway ... got this, I suppose I would have to pay for the ad-free version, I wouldn't mind.' 'I'd pay ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
hike will translate into meaningful reward. So that's ruled out segmentation, as he'd had to shoot ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
at affiliate and search agency Forward3D. 'Neither of the above assumptions is necessarily true all the time ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
,' he says. 'Can you imagine the meeting (when the agency proposed it)? You'd show them the door. Full ... they were sufficiently experienced and interested, we'd be delighted. Or it might be the best option ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
the results. So when consumers search for your brand, you'd better hope the conversation is good. Andrew ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
