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MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls

innovative 3D issue and World Cup promotions." Bauer s FHM also failed to arrest a continual decline ... the publishers are doing to address the slide, for instance the recent research that Bauer is doing with its 4D ...

Media Mix - Why we watch TV

As Britain's key free-to-air broadcasters - ITV, Channel 4 and Five - lurch from mild woe to terminal decline, depending on who you listen to, you would think we'd all hit the off button for good. But average weekly viewing is at an all-time high - 26hrs and 18mins in 2008, according to Thinkbox ...

Times have changed, but we still need more female icons

me of an article written two decades ago by ex-Cosmopolitan editor Marcelle d'Argy Smith. In her piece, entitled "Page 3 Passions", d'Argy Smith imagined a world where the sex roles were reversed. A ...

Meet Gerry D'Angelo, Samsung

Gerry D'Angelo is European media director at Cheil Worldwide.

And the winner is ... cinema

is 3D. Movies released in 3D make more at the box office than the 2D versions and the number of screens capable of showing these films is increasing. At the end of 2008, there were 88 3D screens in the UK ... , there will be up to 15 films out in 3D, which will boost box office revenues. Film studios need as many cinema ...

How to get out of a training course

to be moved, this could be a back-door route to giving you a pay-rise. Personally, I'd stick with it. Having ...

Turning Point : Claire Myerscough, business intelligence director, News International

It was less the done thing then and rather risky after 20 years at a top agency. But at a lunch with Paul Hayes, then Times Newspapers general manager, he asked me who'd be my pick to pull together all NI's resources to create a new sales proposition. As it turns out, Paul's choice was me. I spent two weeks ...

Doritos goes down the DIY route

Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our ... shortlisted ads. Sam d'Amato, associate strategy director, OMD UK ...

Turning Point: Andy Moug, managing director, Titan Outdoor

A real turning point for me came ... in 2006. I'd been running my own training company and to many

Playboy offers girls ... and a brand extension

? Page-loading was slow. Would I book my clients into this? Yes, but you'd need to show them the site ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.