Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
's not as you make it sound. Discipline is the word, not just ROI. I'd rather that comes from a lot ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
wouldn't ask our marketers to create TV ads if they'd never watched television, and the same thing holds ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
with my family, especially my children. I love to cook dinner for the entire family whenever I can. 'I'd ... range ColorStay 16-hour eye shadow and PhotoReady 3D Volume mascara. The campaign marks the first time ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...
P&G chief lays out $1bn marketing efficiency vision
24 Feb 2012 | by Daniel Farey-Jones
to $75bn in 2016, rather than $85bn. R D would be relatively protected, McDonald said, but 5,700 roles ... on par" with 2011. McDonald said: "Similar to R D we are not looking to make dramatic cuts ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
, it could become like other social networks and lose its point of difference. I d therefore caution ...
Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
testimonials borne out of Skyn focus groups, claiming that some women said the product was "the best sex they d ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
is confirmed as Unilever's worldwide lead media network of record. Omnicom's top brass, who'd been led ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
