Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
entertainment experience. Seven years ago, if you got a piece of coverage in a national, you'd celebrate; now it ...
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View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
a media tart just for the sake of my own ego. I don't seek publicity for its own sake and I'd never ...
TECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
We can all look back and laugh at the cumbersome mobile phones that epitomised the yuppies of the 1980s, but now you'd be hard pressed to find anyone you know who doesn't own at least one handset. So it's easy to see why the replacement mobile phone market has been shrinking. As a result, mobile ...
Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
this was always on a strict six-month contract 'before we'd developed the brand'. Consumer work is now done ...
Sony Ericsson reviews its UK PR offer
15 Nov 2002 | by Ian Hall
Sony Ericsson used Edelman until April this year when it took its UK PR in-house. However, UK marketing manager Kerry Matheson said this week that Sony Ericsson 'has struggled to be as proactive as we would have wanted this year'. 'We have been proactive with a handful of journalists but we'd like ...
Consolidated wins esure flooding and insurance UK remit
19 Jul 2002 | by STEVEN WILSON-BEALES
which we'd like to see brought into effect in the UK. 'We'll be briefing esure before its ...
BT hires Sputnik to help shake-up in online charges
17 May 2002 | by JOE LEPPER
, I'd be happy to pay 50p for that. Online advertising hasn't really worked - it's time for something ...
Byrne appointed to media role as Orange boosts PR
23 Nov 2001
marketing and PR at c-quential, Arthur D Little's management consultancy. Byrne's appointment ...
E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?
28 Sep 2001 | by MARY COWLETT
left until after they'd had fun and had warmed to the character,' says Medley. Likewise, many ...
OPINION: The Big Question - Whereas John Major's image was epitomised by his preference for dull old Y-fronts, Tony Blair has moved to boost his appeal by revealing himself as a fan of swanky Calvin Klein boxer shorts
15 Jun 2001
REDSHERIFF 'I'd say the piece of clothing that defines us as a company is our Nokia 8210s. OK ... . Without Iron Maiden beside me, I think I'd feel like Eric Clapton without his guitar.' ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
