We'll Call You - McVitie's Jaffa Cakes
16 May 2012
don't have to leave your name if you don't want to. Mktg: I think I'd rather not, if that's OK ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
as an originator of and destination for great brands. No - Stephen Bissett, head of planning, EHS 4D ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
it not for the company name on your visitor's badge, you'd have no idea of even the category that was the point of it all ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
's not as you make it sound. Discipline is the word, not just ROI. I'd rather that comes from a lot ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...
Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
, but if you said I absolutely had to be prime minister, then I suppose I'd give it a go. What is your ... from prospective suppliers and agencies - I wish they'd just let their work speak for itself. ...
My YouTube ad of the week: Amy Kean, MPG Media Contacts
29 Mar 2012
blue moon and should be applauded, celebrated and, most importantly, learnt from. Wish I'd thought ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
with my family, especially my children. I love to cook dinner for the entire family whenever I can. 'I'd ... range ColorStay 16-hour eye shadow and PhotoReady 3D Volume mascara. The campaign marks the first time ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
-led ads are furniture chains. These retailers have hitherto succeeded in etching the sight of D ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
