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Consumer: Reebok's 3D street art a record-breaker

Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C ... decided to work with street artists 3D Joe Max to break the Guinness World Record for the world's largest 3D street artwork - a giant Reebok CrossFit outdoor workout space. To maximise coverage ...

Reebok fitness competition lands TV slot

announced that Eurosport's 3D coverage of the London 2012 Olympic Games would be broadcast on Sky 3D, the UK s only 3D channel. Eurosport will be the only commercial channel with live Olympic footage in the UK. The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

). Wish I'd thought of Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...

C&A issues brief ahead of global advertising campaign

its headquarters in Brussels, Belgium and D sseldorf, Germany. It has stores across Europe as well ...

London Fashion Week: Followers of fashion

created 3D projections, incorporating a reveal of the Concept A-Class, and a soundscape created by the DJ ...

Fashion brands Ariella and Little Mistress pick EdenCancan

Ariella has chosen the agency - the first it has used since the 1980s - following a three-way pitch showdown late last year. EdenCancan has been given a six-month retainer brief as Ariella unveils its new website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ...

Helen Edwards: Marketers beware the pursuit of happiness

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...

Appointment to View: behind the scenes of the M&S Christmas ad

Two behind-the-scenes videos feature interviews with the contestants about their experiences on the show and their hopes for Christmas. Marcus Canty, one of the three acts to go through to the final, said: "I even said on my first audition I'd love to be able to walk into Marks and Spencer and not have ...

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

does and gets to do some great stunts. Not sure I could pull off the beard, but I'd give it a go ...

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

manager? I'd be running a small B B somewhere by the sea. - What advice would you give someone ... they be? To have an infinite amount of wishes. Then I'd only need to use one and could give the other ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.