Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...



