We'll Call You - McVitie's Jaffa Cakes
16 May 2012
don't have to leave your name if you don't want to. Mktg: I think I'd rather not, if that's OK ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice.... The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
= ( ) Dr Oetker BBDO D sseldorf/ MEC Manchester 30 10= ( ) Match.com Mother ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
's not as you make it sound. Discipline is the word, not just ROI. I'd rather that comes from a lot ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
events centred on pop artist Katy Perry's upcoming film, 'Katy Perry: Part of Me 3D'. Simon Lowden ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
and thank god they re not smiling throughout. If somebody asked me to name a brand of lettuce leaf I d ...
Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'
09 May 2012 | by Will Harris
consistency to their response. 'Booze,' they'd say.'But at least it's not alcopops.' Their disapproval would then deepen a notch ... 'Fags,' they'd say. 'Not sure I approve of tobacco advertising, but I suppose if it's properly regulated, it's OK.' Over time I learned to save the best till last. 'Banks!' they'd scream. 'I ...
Stella Artois brings back Pulp Fiction for Facebook fans
03 May 2012 | by Gemma Charles
Film Festival, Tarantino's Palme d'Or winning 'Pulp Fiction' at local Picturehouse Cinemas enables us ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
, its director of campaigns and fundraising, says: 'We'd like to see more action on labelling, but we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
