Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
, it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...
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Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
, so I d expect their gains to be small if anything at all. Initials Marketing works with Sainsbury ...
Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
, but if you said I absolutely had to be prime minister, then I suppose I'd give it a go. What is your ... from prospective suppliers and agencies - I wish they'd just let their work speak for itself. ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
(and candlestick-maker if there d been one) cheerfully delivering their goods to her home, saving her ...
Tesco reviews £110m advertising account
11 Apr 2012 | by Anne Cassidy
Clubcard's agency EHS 4D last year, is leading the process. He said: "We really value the work The Red ... million "Big price drop" campaign. EHS 4D's Clubcard business is not affected by the review. Initiative ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
-led ads are furniture chains. These retailers have hitherto succeeded in etching the sight of D ...
Why supermarkets should take note of our die-hard shopping habits
21 Mar 2012 | by Craig Lawrie
premium offerings (Tesco s Finest et al) are not game-changing the market. We d still buy standard or even ...
Tesco launches virtual 3D fitting room
29 Feb 2012 | by Ed Owen
Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly..., and the system generates 3D virtual images that look like the user. F F fitting will then suggest clothing sizes based on the details. Customers can try clothes on their personalised 3D digital bodies online ...
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
29 Feb 2012 | by Matthew Chapman
of many brands I'd be as proud to work for.' THREE CHALLENGES FACING INGLIS - Repeating the success ...
Tesco hires UK marketing chief
28 Feb 2012 | by Rachel Barnes
Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
