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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ...

Chelsea Apps factory launches Tom Daley Dive game

The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed ... of immersive 3D graphics and gameplay we've built into Tom Daley Dive." Daley said: "Apps are one ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

d launch in this space if we didn t believe our customers gave us permission to be in this space. We ...

LG seeks 3D TV boost with strategy shift

adopter audience to reflect a change in the design of its 3D televisions....Marketing activity will be led by a 3D cinema campaign launching this month, which will target ... manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... ] time talking about 3D last year. He said the company will shift its focus to a design emphasis ...

Stuff Magazine goes interactive with Blippar

The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions. In addition, the issue also carries "blippable" ads and advertorial for the likes of LG 3D TVs and Taylor Made ...

Think BR: Taking advantage of digital switchover

%). 3D and Mobile TV, meanwhile, are considered less appealing but still 'nice to have', scoring 19 ... the take up of new technology, such as 3D and mobile TV, will be slower. This is a really exciting time ...

Data marketers should stick to subjects consumers care about

not find something that's already fun, and look for the data inside? 3D printing company Shapeways ... the numbers, find insights, suggest solutions and even execute plans. 3D printing Where your 2D office printer uses ink to print information on the surface of paper, 3D printers use materials to create fully ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

wouldn't ask our marketers to create TV ads if they'd never watched television, and the same thing holds ...

ISBA Conference: Mobile can become 'seventh mass media'

the conference he was worried about the relevance of network operators. "If I'd been doing this presentation ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

Games.' Most-anticipated Games event: 'Because of our sponsorship of Usain Bolt, I'd have to say ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.