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London City Airport hires Grayling to target European market

London City Airport is set to launch a major comms effort aimed at the European market, amid...over the need for increased air travel capacity in London. There have been fears around access during the Olympics, following passport control problems at Heathrow. London City Airport corporate comms director ... . By enhancing London City Airport s reputation abroad and communicating the benefits of flying into the airport ...

Aviva appoints Bray Leino to B2B account

The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...

Facebook and Twitter target UK SMEs with adspend giveaways

London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...

Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad..., and we are very happy with the result. "The Rolling Stones are the definitive London band and we ... ." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

Unity wins Outstanding PR Consultancy at CIPR awards

announced during a black tie dinner at the London Hilton, Park Lane. Full list of winners CIPR ... , London - Sexual Nature Best Use of Social Media Umpf - Tweet Pie - The World's Shortest Recipe Book ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ...

Lottery promotes 'genuine' Olympic contribution through ad push

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... associated together as Worldwide Olympic partners, London 2012 Olympic Partners and London 2012 Olympics ...

Consuming the digital Olympics

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ... of medals, or of sunshine, but one sure thing is that London 2012 will be digitally ubiquitous. Stuart ...

Burberry boosts digital approach with interactive campaign

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.