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Brands sought for £10m Olympic museum

in east London, due to open on the site of the Olympic Park in 2014...." and already a recognisable London landmark. The BOC hope the museum will be an important attraction in its own ... will showcase Olympic sports. Special displays will also celebrate London's two previous Olympic Games 1908's event in White City and the 1948 Games in Wembley. London will become the first city ...

Infrastructure India calls in Merlin for financial brief

Infrastructure India, a London-listed investment company focused on Indian infrastructure assets

Locog defends role of embattled Olympic sponsors

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

Building firm Balfour Beatty hires Rebecca Salt as global comms head

to raise the firm's profile and build on its association with the London 2012 Olympics....communicator to support its growth into emerging markets.' It is also thought the firm views the London 2012 ...

Consumer: Land Rover evokes interest in young

decided to focus on engaging people living in major cities including London, Paris, New York, Los Angeles ... of Los Angeles using the app. In London, the agency worked with fashion designer Henry Holland when he ... across the city drew the House of Holland logo across London on the app. The agency asked award ...

ISBA president Woods: Marketers must shape online regulation

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Russian nuclear company Rosatom seeks international help

A number of London-based agency bosses are set to fly out to Moscow in the coming weeks to pitch for nuclear firm Rosatom s global corporate and public affairs business. The brief is expected ... of network agencies involved in the process plan to lead the co-ordination of the account from London ...

Unilever tops 2012 Marketing Society Awards nominations

." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

sponsored "wrapper" on the main East London stadium has engulfed the Olympic movement in the fallout from ... for a Sustainable London 2012, who vows to support families still lobbying for the case to be reopened ... PhD in marketing, an MBA from London Business School and is a partner at Passionbrand 30 seconds ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.