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INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office

will share office space with Omnicom advertising sister DDB. MD Li Hong said: 'We see Guangzhou as a

Volkswagen to retain PR in-house as pitches fail

criteria. Meetings were held at the London offices of Volkswagen's ad agency BMP DDB, in what ...

AAR hires Young in bid to increase PR registration

market, AAR has hired Alex Young, currently PR manager at advertising agency BMP/DDB, to head its PR register. Young worked at BMP/DDB for nine years. Her previous experience includes a two-year stint ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

. This incorporates three worldwide networks: DDB Needham, BBDO and TBWA and is still growing. In January it added ... between DDB Needham s 1980s merger with London agency BMP to create an international first division ...

CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ... by organising a photo shoot and VNR of the commercial, shot in conjunction with BMP DDB Needham ...

 

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