Coke's central focus
20 Apr 2010 | by Joe Thomas
for the company to keep hold of talent,' he says. Stephen Woodford, chairman and chief executive of DDB UK ...
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Digital Work: From brief to browser
13 May 2010
Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... 's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... Streets. Instead, Tribal DDB created branded Facebook and Twitter accounts, as well as a Monopoly City ...
Eurostar
13 Jan 2010 | by Jeremy Lee
Woodford of DDB UK, which handles the Star Alliance business, to look for light at the end of the Chunnel ... revitalisation before the competitors arrive. STEPHEN WOODFORD, CHIEF EXECUTIVE, DDB UK Eurostar and its ...
The week in marketing
02 Dec 2009
featuring a free-running cat called Bobo. The documentary-style TV, cinema and online ad, created by DDB ...
Brand in the news: Quorn
03 Nov 2009 | by Sarah Carter, Strategy director, DDB London
It's hard to believe, but the first Quorn product was introduced more than 20 years ago. Mycoprotein is not the most appealing word in the food marketer's lexicon - too many shades of a 'technofood' - and sandal-wearing vegetarian imagery doesn't help. But now it seems that Quorn's time may have come.
VW puts £1m into film work
06 Oct 2009
Polo's Timeless Film Festival campaign was created by Touch DDB and DDB London. It is aimed at 30- to 55-year-old women, a group that has long proved difficult to entice into car showrooms. Radio, direct mail, POS, local press, email and cinema activity will drive prospects to www ...
The week in marketing
06 Oct 2009
Tropicana Kids! has launched a print campaign featuring children's character Wally. The ads, created by DDB, feature Wally on a deserted beach, away from his usual crowded scenes, promoting the message that Tropicana Kids! has 'Nothing to hide'. - Diageo drops case Diageo has ended its legal ...
The week in marketing
02 Sep 2009
will be supported by a £2m campaign, including TV ads. Profile, page 22 - Budweiser hires DDB InBev UK has appointed DDB London to handle its £5m Budweiser ad account. The agency won the business after a final pitch ...
Direct choice - British Army
11 Aug 2009 | by Guy Bradbury, Executive creative director, Touch DDB
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your boots on and report for duty. The fourth mission is now launching.
Volkswagen in indie film push
11 Aug 2009
The campaign, created by agency DDB, is now in its third year. Its theme has evolved to look humorously at real people whose lives have been changed by film. The latest idents are directed by Seth Gordon, whose credits include King of Kong and Four Christmases. One tells the story of a man who has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
