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, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
advertising....), but British advertisers have not consistently created world-class radio spots in recent years. In 2011 no UK ... to develop radio copywriters separately." Luckily, the Radio Advertising Bureau, which turned 20 last Friday, is on the case as part of its mission to promote radio advertising. Simon Redican, the RAB ...
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...
-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far....than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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