29 May 2012
| by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising.
The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...
29 May 2012
| by Matthew Chapman
The activity will run up until the two-week blackout period ahead of the Olympic Games, which prevents non-sponsors using Olympic athletes in advertising to protect official sponsors, which include British Gas competitor EDF Energy.
The ad uses Psyop animation to create realistic, speaking ...
29 May 2012
| by Sarah Shearman
cereal brand, although it was later cleared by the Advertising Standards Authority.
Kellogg recently ...
29 May 2012
, the channel and young viewers.
The MTV concept, its advertising, brand and identity were mainly down to its ...
28 May 2012
| by Daniel Farey-Jones
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
28 May 2012
| by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'.
The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign )
WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
25 May 2012
| by Alan Mitchell
brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
treatment to other territories.Where brand development is light: - Study the advertising and promotion ...
together as a team. I was attracted to brand management by the glamour - the advertising, that sort ...
24 May 2012
| by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
24 May 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin".
It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...