Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...
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Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-sized businesses after both launched education and free advertising initiatives....advice required to build and maintain a Facebook page, and advertise effectively on the platform ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ... to prove the effectiveness of advertising on the platform, following its recent IPO. Follow Sarah ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
for transient shoppers like Olympics tourists, would be to advertise directly in those areas where people ... a 'last chance to see' advertising boost to their campaigns directly in the space where shoppers ... . Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...
'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
