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Facebook and Twitter target UK SMEs with adspend giveaways

-sized businesses after both launched education and free advertising initiatives....advice required to build and maintain a Facebook page, and advertise effectively on the platform ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ... to prove the effectiveness of advertising on the platform, following its recent IPO. Follow Sarah ...

EBay Fashion sponsors Marie Claire app

has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...

Aurasma head Martina King departs amid HP turmoil

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...

Evidon and DoubleVerify integrate privacy and ad verification

The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...

Vimto partners with Vevo to target teens

advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Google Chrome beats IE to become the world's favourite browser

stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...

Dove seeks 'brand love' with strategic shift to Facebook

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.