BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
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'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
Adland must find its maternal instinct
24 May 2012
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...
Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
Where are the Jubilee commercials?
24 May 2012
to the possibilities. While major advertisers began planning their Olympics campaigns two or three years ago ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ... , advertisers have neither the time nor the resources to be involved with both. Perhaps few realised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
