AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
". In addition there will be press, taxi and online advertising, which will feature the tweets with the "blog ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ... 's recent TV advertising campaign centred around puppets styled as fashionistas and used the strapline ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
and September. The competition is open to all European travel brand and advertising agencies in Europe. The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience. Martin Verdon ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
-style advertising features an array of British iconography, including bowler hats, umbrellas, red telephone boxes ... new advertising campaign that communicates the anticipation and excitement of betting." The ads were ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
cent of UK cinema admissions and its advertising contract is currently with DCM. When it shifts ... advertising market." - Pearl & Dean will now be able to make the right sorts of investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND AGENCIES - Simon Willis ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... to ignore its potential to deliver value to advertisers. Agencies need to become ideas portals as well ... . - Take stock of the advertiser/media owner relationship Agencies are increasingly looking redundant ...
Close-Up: IPA President's Medal for advertising's 'nice guy'
30 Apr 2010 | by Noel Bussey
of Kendall's input: "His involvement means that he has enabled good people in advertising to become ... of Kendall's ambition. "I'd love to see the Diploma become a global standard for advertising, so the UK ...
Campaign Promotion: Richard Desforges - Try something different
30 Apr 2010
it before. On the other side, there are some advertisers saying: we need to get a bigger bang for our buck ... , an advertising break specifically for film advertisers. Warners has traditionally not wanted to share advertising space with other film advertisers but the research showed the effectiveness of that break and the recall ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
The great hope being, among those with a vested interest in online display advertising ... failed to bite the bullet. Yet, with Sony advertising YouTube through your telly in its latest Bravia ads ... outside of the traditional agency TV deal and, as Reckitt is showing, advertisers are entering an era ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
