Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-sized businesses after both launched education and free advertising initiatives....advice required to build and maintain a Facebook page, and advertise effectively on the platform ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ... to prove the effectiveness of advertising on the platform, following its recent IPO. Follow Sarah ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
The activity will run up until the two-week blackout period ahead of the Olympic Games, which prevents non-sponsors using Olympic athletes in advertising to protect official sponsors, which include British Gas competitor EDF Energy. The ad uses Psyop animation to create realistic, speaking ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
for transient shoppers like Olympics tourists, would be to advertise directly in those areas where people ... a 'last chance to see' advertising boost to their campaigns directly in the space where shoppers ... . Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...
MTV
29 May 2012
, the channel and young viewers. The MTV concept, its advertising, brand and identity were mainly down to its ...
'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
