KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
anti-KFC ads that show a caricature of Colonel Sanders knifing a chicken. The Advertising Standards ...
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Campaign: Fashion/retail - Jigsaw hits new fashion heights
14 Nov 2008
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house team ...
Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
Wickes promotes football link-up
22 Jul 2005 | by Ian Hall
DIY giant Wickes has hired Cake to promote its new status as a Football League Championship sponsor....Wickes, battling falling sales across its sector, is pushing itself as the 'official DIY supplier' to next season's Championship. Cake is to promote consumer awareness of the link-up, on a brief that includes 'half-time pitch activity' and viral campaigns. Wickes - bought by Travis Perkins earlier ...
Media Relations: Sir Jimmy Saville to fix it for Velcro
17 Jun 2005
Manchester-based agency Communique PR will target lads' magazines, women's consumer press and tabloids with a selection of photos of Saville demonstrating Velcro-branded products. It will also use a series of quick-fix DIY columns, 'top tip' guides, competitions and giveaways as part of the 'fun ...
News Brief: Kitchen retrailer Magnet hires Brazen
29 Apr 2005
from DIY stores MFI and B Q. Brazen pitched alongside CheethamBellJWT.
Media relations: What The Papers Say - Edmonton fiasco dents Ikea image
18 Feb 2005
demand with heavy advertising and special offers in a deprived area: 'Does it pay to advertise?' (The ...
Corporate Rebrands: Surviving change
11 Feb 2005
confused. TV advertising featuring penguins ran last year to introduce the idea of the merged brand ...
News Analysis: Season of aggressive promotions
10 Dec 2004
'trading bloodbath'. These types of promotions are led by quick-turnaround advertising but PR has a part ... next year will kick off in January. Amid the high-profile advertising and headlines of price slashing ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
perception has been moulded by our advertising tone of voice. We are putting PR at the top of the agenda ... -brand in the throes of change. RESUME 1986 Trainee, WFO - Rotherham 1987 PR division executive, Moss Advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
