Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...
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18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell ... global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
of eyeballs to competing advertisers, hold an auction to decide who gets the impression, and then serve ... benefit of RTB. Among advertisers, 42% pointed to reduced media 'wastage', better targeting and lower cost ... that is served. Crucially, it allows advertisers to buy on an impression-by-impression basis. As a page loads ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year...The award is presented to advertisers who have distinguished themselves for inspiring innovative ... of Mars, said: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award ... . Previous winners of the Advertiser of the Year award: 2011 Ikea 2010 Unilever 2009 Volkswagen ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Lil-lets brings in Shine Communications for products drive
30 Apr 2012 | by John Owens
campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
Shampoo brand Vosene calls in Focus PR for revamp
27 Apr 2012 | by John Owens
range of media and also include advertising work. Kenyon-Jones, who will be reporting to Vosene PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
