Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
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Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Halfords 'best trips last a lifetime' by DLKW Lowe
15 May 2012
Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.
Lil-lets brings in Shine Communications for products drive
30 Apr 2012 | by John Owens
Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery
CIPR and Hanson Search survey reveals comms gender gap
17 May 2012 | by Sara Luker
Sixty-two per cent of female comms professionals expect to face discrimination if they become...The survey of 550 male and female comms professionals found that 48.5 per cent of women were considering seeking employment elsewhere if the industry continued to deny flexible provisions for those returning from maternity leave. The CIPR and recruitment firm Hanson Search - which conducted the survey ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
become the first female chairman of the Advertising Association.
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves...Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group chief executive of Abbott Mead Vickers BBDO , has become the first female chairman of the Advertising ...
Foster's 'Lucy' by Adam & Eve
02 May 2012
agony uncles 'Brad' and 'Dan' getting their first female caller.
Saatchis recruits Lawlan to boost digital planning offer
17 May 2012 | by Anne Cassidy
and Dare, and is a former director of integrated strategy at DLKW. The appointments are part of a move ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
