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KFC recruits female undergrads for Double Down butt campaign

22 Sep 2010 | by Staff

NEW YORK - Cash strapped university students in the US are being offered the chance to earn while they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat pants.

DLKW turns websites into music with new software

22 Feb 2010 | by Matt Williams

LONDON - Delaney Lund Knox Warren has created Codeorgan, a new piece of software that can take any website and turn it into a piece of music.

Pfizer's dead rat ad campaign against fake Viagra to be investigated

04 Mar 2009 | by Nikki Sandison

dangerous ingredients including rat poison. The trade in fake drugs like Viagra has become big ... that the prospect of high profits was now attracting criminals into the fake Viagra market. Thomson said: "You can buy a kilo of the active ingredient of Viagra on a website for about 33 and you can make a lot ...

Tom Johnstone to leave AMV for planning position at DLKW

03 Feb 2009 | by Jacquie Bowser and Darren Davidson

to joining DLKW in a senior planning position....Normal 0 Johnstone will leave AMV within a month and will not be replaced. He declined to comment. While at AMV, Johnstone worked on brands including NHS Direct, RSPCA and Kids Company. Charlie Snow, head of planning at DLKW, said the agency was hiring a senior planner and his own position would ...

Celebrity Big Brother recovers 3m viewers as female housemates face eviction

14 Jan 2009 | by Darren Davidson

LONDON - Celebrity Big Brother climbed back to 3m viewers last night as the housemates discovered who is up for eviction this week.

Rugby seeks female fans through Mills & Boon novels

06 Jan 2009 | by Daniel Farey-Jones

LONDON - The Rugby Football Union has licensed its brand to romance books publisher Mills & Boon, which is publishing eight books with plots linked to the sport.

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

Finally, it seems women are beginning to be taken seriously as a market -- a bit more than the 'can't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector, we must first acknowledge that the processes and drivers of purchase are indeed very different...

Trio of female housemates to join Big Brother

04 Jul 2008 | by Nikki Sandison

LONDON - Channel 4 has revealed that three new female housemates will enter the 'Big Brother' house tonight, including a "sexy" executive personal assistant, a theatre director in her 40s and a model who appeared in a Lynx deodorant ad.

DLKW scoops Mirror Group advertising account

23 May 2008 | by Jacquie Bowser

, managing director at Mirror Group, said: We are delighted to appoint DLKW as our new creative agency ... , head of marketing at Mirror Group, said: It s an exciting time for [DLKW] to come on board. We were ...

DLKW scoops £2.5m blood donor campaign

31 Jan 2008 | by Nikki Sandison

DLKW fought off competition from Farm, Lowe Partners and St Luke s to win the business ... round, leaving DLKW and Farm to battle it out. The campaign will target anyone aged between 17 and 60 ... very much look forward to working in partnership with DLKW again. The NBS is a part of NHS Blood ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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