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Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.
Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.
Molson Coors has unveiled two new beer brands - Animee, the brewer's first lager that specifically target female consumers, and premium product Carling Chrome.
LONDON - Nivea is marketing all of its products targeting women under the strapline 'Feel Closer' in a new brand positioning for the company.
LONDON - Maximuscle is launching its first UK TV campaign to support the launch of Maxitone, its first range targeted specifically at women.
LONDON - Ad agency DLKW has launched a Christmas webcam, and is encouraging people to interact...-fareast-language:#0400; mso-bidi-language:#0400;} The webcam can be found at http://www.dlkw ...
agency, followed by McCann Erickson and DLKW.
LONDON - The Department of Business, Innovation and Skills (BIS) has appointed DLKW to create...DLKW won the business after pitching against Chick Smith Trott and VCCP. The pitch was handled by the COI. DLKW will now create a national campaign to raise awareness among vulnerable workers to inform them they have a number of specific employment rights which are enforceable by government ...
LONDON - Having lined up a series of male-oriented sporting sponsorships, LG Electronics is now looking to connect more closely with a female audience.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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