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Zylom recruits SocialMedia8 to target female audience via social media

Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.

Wooing women: LG Electronics to sponsor events that connect with female consumers

LONDON - Having lined up a series of male-oriented sporting sponsorships, LG Electronics is now looking to connect more closely with a female audience.

HOTLINE: DLKW Dialogue appointed by Orange

Delaney Lund Knox Warren Partners' digital arm, DLKW Dialogue, has been appointed by Orange

Orange 3G task goes to DLKW Dialogue

Orange has appointed DLKW Dialogue, the digital arm of Delaney Lund Knox Warren, to work on a..., including picture messaging. Orange conducted a pitch for the business through the AAR. However, DLKW ...

DLKW Dialogue beats three to Boltblue task

DLKW Dialogue, the below-the-line arm of Delaney Lund Knox Warren Partners, has picked up the £2...DLKW Dialogue won the business after a pitch against Banc, WWAV Rapp Collins and Target NMI. It is the first client that it has won independently; until now it has relied on business referred on by DLKW ... and now needs to do more to build the brand," Simon Andrews, the managing director of DLKW Dialogue, said ...

DLKW wins Sony European corporate business account

DLKW has been given the pan-European account for Sony Broadcast DLKW has given us a strong brand campaign that succeeds in capturing the problems ineffective business communications can cause ... , the chairman of DLKW, said: Businesses have real needs and want real answers, which is why each of our ads ...

BBC star gives BT female push

BT is putting women back at the core of a new marketing message and has signed Ballykissangel star Dervla Kirwan as the first woman to front one of its campaigns since it dropped Maureen Lipman s Beattie character five years ago.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.