Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
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Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
Halfords 'best trips last a lifetime' by DLKW Lowe
15 May 2012
Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.
School Reports 2012: DLKW Lowe
02 Apr 2012 | by Staff
In its first full year as a merged agency, DLKW Lowe used 2011 to give a much-needed reboot to its...Score: 5 Agency fact file: DLKW Lowe Type of agency Communications ... . Winning new business has never been as much of a problem for DLKW Lowe. The agency will have been ... of Unilever's agencies of choice. DLKW Lowe rightly used 2011 as a time to stabilise and reassess its ...
Legoland 'mini breaks' by DLKW Lowe
30 Mar 2012
The Legoland Windsor Resort has launched a billboard campaign in miniature, promoting its mini-breaks offering.
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
21 Mar 2012
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience.
DLKW Lowe boosts creative department with new hirings
08 Mar 2012 | by Jeremy Lee
Beta's creative directors, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW...They form part of a strengthened DLKW Lowe creative team, with Helen Rhodes and Matt Lever also ... at its launch in 2010. DLKW Lowe's executive creative director Richard Denney said: "Phil and Graham ... valuable contribution towards us realising DLKW Lowe's creative ambition." Rhodes and Lever started ...
Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.
Why we're loving ... Stefan van Zoggel and Neil Ritson digital creative team, DLKW Lowe
23 Feb 2012
Why - Van Zoggel and Ritson have taken the usually short-lived internet memes and virals and translated them to movie posters advertising their content on YouTube.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
