Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
of the digital and social media behaviour of the younger female Glamour audience. Follow Nick Batten ...
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Hegarty in December and four top creatives to DLKW Lowe in the last year. Earlier, Sorrell had ...
Private View: Dave Trott and Sarah Golding
24 May 2012
open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ...
Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
of the punters in a venue, the male/female ratio and how full somewhere is. If you wanted to find the closest bar ...
Capturing hearts and minds
24 May 2012 | by Elin Twigge, PLMR
will be setting media agendas? Sparky female contenders from the 2010 intake as they reach Westminster ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
% to 80% of John Lewis shoppers are female decision-makers, but when people thought of John Lewis ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Saatchis recruits Lawlan to boost digital planning offer
17 May 2012 | by Anne Cassidy
and Dare, and is a former director of integrated strategy at DLKW. The appointments are part of a move ...
CIPR and Hanson Search survey reveals comms gender gap
17 May 2012 | by Sara Luker
Sixty-two per cent of female comms professionals expect to face discrimination if they become...The survey of 550 male and female comms professionals found that 48.5 per cent of women were considering seeking employment elsewhere if the industry continued to deny flexible provisions for those returning from maternity leave. The CIPR and recruitment firm Hanson Search - which conducted the survey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
