CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image
29 Sep 2000 | by BEN BOLD
heady female scent through the cultivation of hirsute armpits. These and other bizarre revelations can ...
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Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
am? 'A cross-section, roughly 50-50 male-female, right across the age spectrum. Everyone ...
Campaigns: Spreading the Marmite message - Consumer PR
28 Jan 2000 | by MAJA PAWINSKA
Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ...
CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR
26 Feb 1999 | by JENNIFER WHITEHEAD
-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34...Sex and the City is the latest of Channel 4 s US imports. The comedy features four thirty-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34-year-old audience. Channel 4 s press team worked to ensure that this age group was targeted before ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
