Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
% to 80% of John Lewis shoppers are female decision-makers, but when people thought of John Lewis ...
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Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
of the punters in a venue, the male/female ratio and how full somewhere is. If you wanted to find the closest bar ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Diary: More than you can chew
17 May 2012
Angus Tucker of John St sat down to dine with a prospective business associate who had barely introduced himself before engaging in some heavy petting with a female companion in front of a shocked Tucker. A few minutes later, the man's wife shows up and the increasingly panicked creative director ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
in more than 250 salons nationwide, reaching affluent females, and previously managed its sales in ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...
Billington Cartmell picked for 'integrated' Apprentice ad task
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA. In the previous year former RKCR/Y R chief executive Richard Exon and DLKW Lowe s creative director Tom Hudson and managing partner strategy Rebecca ...
The Myth of Work Life Balance
09 May 2012 | by Nicola Clark
, female employee at Facebook who came into her office to talk about how to achieve a work-life balance ... needed, today's female workforce is increasingly disillusioned with the corporate treadmill, and just 12 ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
