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Hub Digital Networks launches into digital out of home sector

in more than 250 salons nationwide, reaching affluent females, and previously managed its sales in ...

Editor's Comment: Brands face a tough social-media choice

Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...

Diet Coke partners with IPC to boost fashion strategy

female puppets that have featured in its marketing activity, which most recently promoted a tie ...

Tesco debuts 'Delivery Dash' Facebook game

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Understanding older women gamers

Who s betting that Britain is facing a looming epidemic of older, female gamblers? Just about ... of these women say that they game just to pass the time (63%), but in addition, half of 45+ female gamers say ... to Cityville be available on prescription? In follow up in-depth interviews with older female gamers, we ...

Paddy Power attempts to move on from transgender storm with chav ad

the voiceover guessed whether the person on the screen was male or female. The Advertising ...

Lynx 'the chain' by BBH

Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

MasterCard sponsors The Brits content on Vevo

and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...

Trading places: this week's people moves

Advertising DLKW Lowe has hired Dare associate creative directors Dan Harrison and Jonny Watson as its new digital creative directors.The pair will be responsible for leading DLKW Lowe's digital output, working directly with the executive creative directors, Dave Henderson ...

Halfords 'Christmas bikes' by DLKW Lowe

The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.