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Olympic hopefuls join Pantene campaign

Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria

Rape Crisis charity launches Christmas campaign about sexual consent

that provide support and advocacy work for female victims of sexual violence. Earlier this month, Barnardo ...

Morrisons adopts celeb-free activity

The supermarket chain says the shift is a reaction to rival brands moving into its territory, which focuses on fresh food. The campaign moves away from its celebrity-led approach it adopted in 2007. Created by DLKW, with media planning and buying handled by MEC, the activity plays upon ...

Morrisons drops celebrities for new campaign

The UK s fourth-biggest supermarket plans to roll out a campaign during daytime TV from next week. The brand-led activity, which stars children rather than celebrities, has been created by DLKW, with media planning and buying handled by MEC. Michael Bates, Morrisons marketing director, has overseen the shift ...

Profile: Michael Bates, marketing director, Morrisons

as 'tacky and small', did not help. Following the merger with Safeway, Bates hired DLKW in 2006 to handle ... disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... future.' James Pool, managing director of DLKW, describes Bates as a strong asset to the Morrisons ...

Campaign launched for New Vauxhall Insignia by DLKW

LONDON - DLKW has created a multi-media campaign to support the launch of the new Vauxhall Insignia...features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

Mobile users get to play interactive detective in CSI campaign

of an 18-year-old female serial killer who lures her victims to their deaths by inviting them to spoof ...

Video: Ford tries to pull women with new Fiesta ad

exlusively on the female market the right strategy? Read 'Men take a back seat' in next week's Marketing . ...

Morrisons rebounds on the back of 'value with quality' positioning

commercials, created by DLKW, have appeared in the Adwatch top 20 ranking 20 times, 16 of them in the top 10 ...

DLKW wins The Stroke Association account

DLKW are also rolling out the campaign, which aims to raise awareness and encourage donations ... Association said: DLKW s expertise in both above- and below-the-line activity made them the ideal choice to execute this integrated campaign. Charlie Snow, head of planning at DLKW said: Together, we aim ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.