Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
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Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
Opportunities remain for brands to associate with London 2012 excitement
04 Aug 2011 | by Rachel Barnes
of optimism (see box, opposite page). From targeting a potentially neglected female market to ensuring ... , not women. While female athletes such as Jessica Ennis are strong medal hopefuls, it is predictable ...
Federer still 'best brand ambassador' in tennis despite Wimbledon defeat
08 Jul 2011 | by Alex Brownsell
. About 14% said men's runner-up Rafael Nadal was the best ambassador, while of the female players ...
Rimmel to sponsor Lily Allen show as part of Fashion on 4
14 Mar 2011 | by Maisie McCabe
, is also included in the deal. A number of as yet-to-be-announced, female-focused lifestyle programmes ...
Paddy Power sponsors Gray and Keys game
31 Jan 2011 | by Ed Owen
last week following the broadcast of sexist comments made about a female linesman while they were off ...
Nivea takes over as This Morning sponsor
30 Sep 2010 | by Katherine Levy
with This Morning 's predominantly female audience. The show first aired 22 years ago and is currently hosted ...
Cashing in on the Twilight phenomenon
22 Jul 2010 | by Andy Fry
-year-old female consumers, as well as their mothers. Kirkpatrick's hope was that, if Summit injected ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
as 'tacky and small', did not help. Following the merger with Safeway, Bates hired DLKW in 2006 to handle ... disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... future.' James Pool, managing director of DLKW, describes Bates as a strong asset to the Morrisons ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
