IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
individual scoring male and female players will each win a 300 voucher of their choice. Follow Nick ...
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Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Cosmo still feisty at 40
29 Feb 2012 | by Arif Durrani and Nick Batten
-styled bible for millions of "fun fearless females" has long resonated in the UK and it's no coincidence ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
Bauer report advises brands how to engage with women
14 Oct 2011 | by Sophie Maden
The magazine publisher teamed up with independent research agency Clear to question a thousand women aged 18 to 44 about the ways they communicate. The research, which will be launched to Bauer's advertisers at an event today (14 October), examines how brands can engage with a female audience across print ...
Stylist celebrates biggest issue with three London Fashion Week covers
14 Sep 2011 | by Sophie Maden
in October 2009 and targets female readers aged 20 to 40, with a focus on fashion, beauty and style ...
Natmag and Hachette combine as Hearst Magazines UK
01 Aug 2011 | by Daniel Farey-Jones
magazine business of French publisher Lagardere . It brings together Hachette's female-focused portfolio ...
UKTV unveils Really campaign
01 Aug 2011 | by Maisie McCabe
) of its female-focused lifestyle channel Really on the Freeview platform.
Trend report: how to further your career in media as a female
19 Jul 2011 | by Suzy Bashford
In the first of our new series of Trend Report features, Suzy Bashford looks at how females...since the phrase "glass ceiling" was originally coined to denote the invisible barrier to female ... why women are not being promoted as readily as men in media and to quiz three female panellists ... words "babies" and "work/life balance" were even uttered was the female psyche. All three speakers ...
Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship
06 Jul 2011 | by Sarah Shearman
The video, created by Iris, has been filmed using the Sony Ericsson Xperia handset and features two of the Dirty Sanchez squad playing a game of tennis against female tennis stars Bethanie Mattek ... wider Sony Ericsson online TV show, which follows six female tennis stars, looking to gain the most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
