Walkers Sunbites ‘in my Liverpool home’ by AMV BBDO
08 Jun 2011
X Factor runner-up Rebecca Ferguson becomes the female version of Gary Linker, in Walkers' new
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Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.
Magnum offers online game for pleasure seekers
19 Apr 2011 | by Maisie McCabe
female "pleasure seeker", as part of its new global positioning, "for pleasure seekers".
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
Adspend is key to price comparison sites' success
03 Mar 2011 | by Sarah Shearman
comparison sites shows that they attract more female visitors than male. Comparethemarket attracts a ...
Paddy Power sponsors Gray and Keys game
31 Jan 2011 | by Ed Owen
last week following the broadcast of sexist comments made about a female linesman while they were off ...
Thetrainline.com in push for mobile app
05 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...
Dentsu attempts digital landgrab with AKQA bid
17 Sep 2010 | by Mark Banham
for Burger King, eBay and Vauxhall while at DLKW. ...
IPC creates digital programme director role
30 Jul 2010 | by Katherine Levy
IPC publishes websites for brands such as Marie Claire, NME, Nuts and Wallpaper. It also produces standalone websites for its consumers, such as www.goodtoknow.co.uk , which is aimed at IPC s female readership, and offers health, food and relationships content. Whitaker, who was formerly head ...
Channel 4 seeks income from beauty and style portal
08 Jul 2010 | by John Reynolds
crucial cog in its strategy of consolidating and extending its relationship with a female audience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
