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The Week: Best of the blogs - Know your audience
01 Feb 2008
It's an approach that has worked for brands as diverse as The Labour Party, Apple and Nike. Argos would be another example. Men traditionally are supposed to hate shopping. And yet Argos has as many male shoppers as female. Why? Because it offers offline shopping in a format that doesn't alienate men ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
