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Speedo calls in Iris PR to refocus as lifestyle brand

of lifestyle products, which include a female shape range named Sculpture, a learn-to-swim range for children ...

Citroen UK in Universal Music pop video deal

's female pop stars' music videos....The car brand's comms director Marc Raven claimed that the ongoing product placement deal was the first of its kind in the motoring industry, adding that it was a great way for the brand to promote itself to females, particularly 18- to 35-year-olds. 'The main opportunities for us in women ...

Business: Gender pay gap sparks off debate

,546. Kindred devised a campaign that focused on conveying key messages to selected audiences with young, female ... 17 per cent increase in calls to the membership line. High-profile female commentators ... campaign generating real change. Lighting the story's touch paper with the target female demographic ...

Flack's Week: 17 February

at all,' he sighed. And then a female consultant was accidentally caught with her pants down while seated ...

Sport: Lady jockeys put on the ultimate show

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ... of the national press To highlight the talent of female jockeys To drive ticket sales ... shoot with the Daily Mail was also secured and organised with ten leading female jockeys. The race ...

Year in review: 2011 Money and morals

resigns after a video of them making sexist off-mic comments about a female assistant referee is leaked ...

Recruitment - Desperately seeking account managers

to get back in. Those female account managers who have taken a career break to start a family are finding ...

29 under 29: Not the usual suspects

role. The youngest female member of the firm's global management team, she manages an internal team ...

Sport - Women race to make their voices heard

to find Britain's first female commentator. It was promoted through press releases to the racing press ... . Results There was a 12 per cent increase in female racegoers for The Filly Factor final compared ...

Campaigns: Bodyform theme tune regains its voice

Bodyform' ads using traditional and social media and make them relevant to females aged 16 to 24 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.