Citroen UK in Universal Music pop video deal
15 Mar 2012 | by Kate Magee
's female pop stars' music videos....The car brand's comms director Marc Raven claimed that the ongoing product placement deal was the first of its kind in the motoring industry, adding that it was a great way for the brand to promote itself to females, particularly 18- to 35-year-olds. 'The main opportunities for us in women ...



