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The two-phased direct mail campaign, created by Proximity London, is called "Mail for me" and will be sent to senior executives at advertising and marketing agencies several days apart. Both mailings take the form of a personal letter sent from a disillusioned female lover ending a relationship because ...
The campaign consists of a direct mail and supporting email that aims to generate awareness of Vauxhall s new city car and encourage test drive enquiries ahead of its launch on May 3. DraftFCB said the Agila targets the independent, busy, style-conscious female so it has headlined the DM pack Come ...
clothing company Littlewoods irresponsibly encouraged young female shoppers to spend excessively.
, including Take A Break, Mizz and TV Choice. She was also the first female editor of the Evening Standard ...
recently lapsed users by re-engaging the key female homemaker audience to reaffirm its iconic status ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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