IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
individual scoring male and female players will each win a 300 voucher of their choice. Follow Nick ...
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Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
of the digital and social media behaviour of the younger female Glamour audience. Follow Nick Batten ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
, Coca-Cola, Guinness and Energizer. Females between 16 and 24 would rather be at home accessing all ... influential for females. Males of that age are most influenced by forums or mates. TV is still credible ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
buzz. YES - TOM KNOX, JOINT CHIEF EXECUTIVE, DLKW LOWE Yes, but it comes with a big caveat ...
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...
Ad2One appoints Time Out's Graeme Tottle as sales director
19 Dec 2011 | by Maisie McCabe
also appointed Claire Norburn, formerly online advertising operations manager at NBC Universal s female ...
Jordans wins Ocean Outdoor's The Art of Outdoor competition
13 Oct 2011 | by Maisie McCabe
. The MicroLoan Foundation ad by Paul Hancock, Richard Warren, Greg Delaney and Gabrielle Gribbin at DLKW Lowe ... For Life' by DLKW Lowe To view all this year's shortlisted entries visit ...
Hi-Tech Media secures advertisers for washroom digital screen network
07 Sep 2011 | by Maisie McCabe
The 19-inch digital screens are able to play full TV ads with sound and are situated in vending machines in the female and male washrooms of bars and clubs such as The Living Room chain, and bar ... in the ladies' toilets, due to the longer average dwell time in the female toilets. A spokesman for Hi ...
UKTV unveils Really campaign
01 Aug 2011 | by Maisie McCabe
) of its female-focused lifestyle channel Really on the Freeview platform.
Trend report: how to further your career in media as a female
19 Jul 2011 | by Suzy Bashford
In the first of our new series of Trend Report features, Suzy Bashford looks at how females...since the phrase "glass ceiling" was originally coined to denote the invisible barrier to female ... why women are not being promoted as readily as men in media and to quiz three female panellists ... words "babies" and "work/life balance" were even uttered was the female psyche. All three speakers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
