One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
campaign featuring female punk singer Kang Mao and a female tattoo artist both boldy attacking gender ...
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Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...
Ryanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013. And when asked by Marketing at a press conference yesterday if he will continue to run advertising using the calendar girls he said "absolutely ...
Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
P&G picks Olympic athletes for brand ambassadors
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Female Ben Rushgrove, paralympic athletics, P G Liam Tancock, swimming, Gillette Sophia Warner ...
Newcastle United launches lingerie line
07 Sep 2011 | by John Reynolds
move to raise the club's appeal to its female and male fans alike.
HomeForm £12m drive targets young women
22 Jun 2011 | by Ben Bold
HomeForm Group is looking to appeal to a younger female audience with the relaunch of its Kitchens
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
