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Elle magazine creates app and campaign for Nokia 700

unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...

Thetrainline.com in push for mobile app

The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...

Renault launches Facebook game to engage city drivers

manufacturer poses a series of questions about contemporary life in an attempt to engage male and female ...

Women over 55 left out by smartphone app market

aimed at a female audience. Entitled The Female App Economy', it showed that developers are missing out ... or pay any attention to these women." According to the report, 39% of female smartphone owners over 55 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.