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Editor's Comment: Brands face a tough social-media choice

Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...

Tesco debuts 'Delivery Dash' Facebook game

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Lynx 'the chain' by BBH

Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

Is digital ad inflation a pain?

currently may be able to class a cookie as a female new car-buyer, additional data points may show ...

Walkers Sunbites ‘in my Liverpool home’ by AMV BBDO

X Factor runner-up Rebecca Ferguson becomes the female version of Gary Linker, in Walkers' new

Sony Ericsson recruits tennis stars for digital campaign

Sony Ericsson has recruited six female tennis players to star in a web TV series and social media

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...

KFC recruits female undergrads for Double Down butt campaign

they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat

Nike and Foot Locker kick off celeb-packed Air Max campaign

such as football stars Arshavin, Chamakh and Okaka and French World Champion female boxer and model, Ingrid ...

Seat to air Sex Drive online reality show

female drivers for a "grand final" which will be broadcast online in the form of a seven-part series ... leading the female side. To promote the series, which will be presented by Five's 'Fifth Gear' hosts ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.