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Batchelors targets women with 'female Pot Noodle'

01 May 2012 | by John Reynolds

believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

Chain's '£5 off £40' offer ignores its fundamental strategic problems

One Child Policy 2.0: outlining the implications for marketers

16 Apr 2012 | by Jerry Clode

campaign featuring female punk singer Kang Mao and a female tattoo artist both boldy attacking gender ...

B&Q follows Homebase with female-led strategy

15 Mar 2012 | by Matthew Chapman

is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...

Morrisons partners Disney for 'biggest-ever giveaway'

05 Mar 2012 | by Matthew Chapman

The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...

Ryanair boss O'Leary hits back at ASA 'idiots'

29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013. And when asked by Marketing at a press conference yesterday if he will continue to run advertising using the calendar girls he said "absolutely ...

Morrisons ups fuel ante with 15p-off offer

23 Feb 2012 | by Matthew Chapman

The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...

Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria

Sector Insight: Men's grooming and shaving

25 Jan 2012 | by Jane Bainbridge

MAIN PLAYERS ZAID AL-QASSAB - Beauty and grooming marketing director, Procter Gamble UK Ireland Al-Qassab has been with Procter Gamble for 18 years. His current marketing remit covers Gillette and other male-focused brands Braun and Head Shoulders, as well as female beauty brands ...

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